9 Ways Corporate Sponsors Help Authors, Speakers, Experts
Feb 25, · Ask for what you want, but don't take up a lot of a potential sponsors' time doing it. You can't help anybody until you help yourself. Oct 15, · How can you attract and convince companies to sponsor your events? Here are guidelines and tips to get the sponsorships you need for a successful event.
Last Updated: October 8, References Approved. To create this article, 19 people, some anonymous, worked to edit and improve it over time. This article has been viewedtimes. Learn more Getting your business venture, project, or event sponsored by a major company can result in greater exposure and an increase in opportunities for you. There are a few simple steps to creating professional and effective sponsorship packets. Start seeking sponsorships by identifying companies that are involved in the same industry as your event or project.
Once you have a list of potential sponsors, draft an executive summary of your venture, outlining the overall goals and how the sponsor will benefit. Then, put together personalized packages for each sponsor on your list, including the summary, a packet describing the suggested levels of sponsorship, and a form for contacting you for more information.
For more tips on gaining sponsorship, including how to mail your packets, read on! Did this summary help you? Yes No. Log in Social login does not work in incognito and private browsers. Please log in with your username or email to continue.
Tips and Warnings. Related Articles. Article Summary. Part 1 of Look for companies that sponsor other events or activities similar to yours. Use the research that other organizations have done before you to help give you an edge. If you are looking for a special event sponsorship for a walk or running event, look at other runs in your area and look at who the sponsors were.
This could be a good place to start. If you're holding a music event or concert, consider local radio stations, music publications, and other ventures that have similar interests. If you're holding a food event, consider Gourmet magazine, the Food Network, and other big food conglomerates. Aim high. Create a list of potential sponsors. Your list needs to be a list of actual potential sponsors, meaning people or companies that you think will actually consider your sponsorship request.
Include companies that have been sponsors for you in the past, companies that have sponsored other ideas similar to yours and people or companies that you have a personal connection with that would be able to be a sponsor.
Research every company or person on your list. Having background information on the potential sponsor will go a long way in helping you gain a sponsorship. Look for reasons why it would benefit the potential sponsor to sponsor you. Anticipate the needs of each potential sponsor.
If you learn the demographics, business model, and the goals of your potential sponsors, you can start developing some sense of the way you might pitch the sponsorship. While Nike's certainly got the coin to throw around, they're also probably getting several hundred sponsorship requests in a given week. The local radio station or sporting goods store? Probably much less. And if your customer base overlaps, that's potential earned income for them.
Consider leveraging potential sponsors against one another. If one sporting goods store from the West side of town has already pledged at a certain level, mention that to the sporting goods store on the East side of town. They'll get the hint. Part 2 of Write an executive summary.
A sponsorship packet must always start out with an executive summary, or mission statement about the event or venture you hope to have sponsored. This should be around words that describes in detail what a sponsorship how to backup bbm contacts on blackberry bold 9900 fund, why you seek sponsorships, and how being a sponsor will benefit them.
Write an individualized note to make the potential sponsor feel like you really what channel is the nfc wildcard game on the time to learn about them and their company. This will also demonstrate to the potential sponsor that you will hold up your sponsorship promises throughout the partnership.
Remember to thank the sponsor for considering your offer. Use a friendly and professional working tone in your letter, illustrating your level of seriousness and professionalism. List the different sponsorship levels. If you haven't already, outline your budget among the business or venture, and decide what it is you hope to acquire from sponsors. Create different "levels" of sponsorship that potential sponsors may how to help your baby sleep with a stuffy nose to and explain what you are asking for at each level and why you need sponsors for each level.
Entice the potential sponsors by using your knowledge of their business model, audience, and goals, explaining how their sponsorship will benefit them. You might include arguments about press coverage and other promotional opportunities. Provide a call to action. Your call to action can be a form they fill out and send to you or your contact information asking them to call you to set up the sponsorship. Make sure that the sponsor has a specific how to sell expensive jewelry to fulfill in order to move the process forward.
Keep the ball in their court. The easier it is for them to complete the task you're requesting, the more likely it is that they'll say yes. Cut to the chase. You're how to make homemade churros to marketers, entrepreneurs, and business people, not academics. This isn't the time to pad out your writing with lofty diction and fluff in an effort to sound smart.
Make your argument, outline the business advantages for the sponsors, and end it quickly. Short and sweet. Part 3 of Avoid the scattergun approach. It may be tempting to send out as many packets as possible to as many different places as possible, using a bland broadcast designed to reach as many different avenues as possible.
Be judicious in sending out packets, sending packets only to the companies you honestly think will work with your venture. Send the potential sponsors on your list your individualized sponsorship packets. Personalize every single email, packet, and correspondence you send out. Taking the lazy way out will only ensure that your project never gets the sponsorship it deserves.
Follow up with a phone call. Wait a few days and then call the people you sent sponsorship packets to. Ask them if they have received your request. Find out if they have any questions. Make sure they know where to reach you when they make a decision. Customize your approach to each sponsor as they get on board.
The difference should be notable and substantial, from the perks you offer to the publicity to the way you talk with them on the phone.
It's the time to wine and dine to make sure you keep them happy and on the hook. Search for small companies around you, like family restaurants, and offer what does the barracuda eat advertisement on air. Not Helpful 3 Helpful They would write back or call you to say they are interested to help and ask more of what you want to achieve in the future with them.
How to get big companies to sponsor you Helpful 9 Helpful Sports teams, especially for kids, usually have a lot of success with asking local restaurants and businesses to sponsor them.
I would recommend coming up with a list of sponsorship levels and prizes if anyand then approach some local business owners about possibly sponsoring your team. Your coach es should be able to help you. Not Helpful 12 Helpful Call or email local firms or industries, briefly explain what kind of event it is, how helpful they would be, and how it would benefit them and paint their company in a positive light.
Be polite and thankful in advance. If this doesn't work out, try contacting Coca-Cola. They almost never deny sponsorship. Not Helpful 14 Helpful
START YOUR BUSINESS
Jul 10, · Set up several sponsorships at low levels that will attract small businesses, a mid-size sponsorship for a larger company, and perhaps a substantial sponsorship for a lead company. Your sponsorships should form a pyramid, with several small ones at the bottom, and fewer as it . Feb 28, · The only thing you need is a big brand to notice you, realize the brilliance of your startup, and sign on the dotted line as a partner. It can seem like an impossible thing. When you get a job offer, make sure you can negotiate H-1B sponsorship before you accept. Remember, you’re bringing exceptional skills to the table, so you should be able to negotiate with your potential sponsors. 9. Try to find H-1B visa cap–exempt opportunities.
Your business idea is solid. You've done the necessary market research , tested the concept, and built out your product or service. The only thing you need is a big brand to notice you, realize the brilliance of your startup , and sign on the dotted line as a partner.
It can seem like an impossible thing. Just how do you get a household name to talk to you when you're--so far--a nobody? The company recently partnered with Virgin America and Gogo Inflight Internet to offer the first in-flight social network people can access while in the air from a mobile device. With the deal comes promotion any developer would envy. Now, whenever you buy a seat or visit Gogo's paywall on a Virgin America flight you'll be encouraged to try Here on Biz to see if any other professionals are on your flight, on any Virgin America Flight, or located at your destination.
Forget about knocking on a big brand's door and pitching a partnership without first having spent a lot of time--months in the case of Here on Biz--building relationships with people inside the company who will champion your idea with decision makers. In Smoot's case, he says he and his partner knew from the minute they dreamed up Here on Biz one night in a bar that they wanted Virgin America as a partner because airplanes are full of business people who could benefit from the kind of professional social network they had in mind.
Smoot used LinkedIn heavily, reaching out to key people within Virgin America to genuinely compliment them on things he believed the company was nailing. He suggests particularly paying attention to the LinkedIn feature that shows you other people who have viewed a profile. I'm very intentional about who I select to talk to and sometimes if I even identify them on LinkedIn I won't even actually contact them through LinkedIn; I'll find [a different medium] to engage with them," he says.
In other words, he might find the right person on LinkedIn but then engage with her on Twitter, reach out via email or find out what conference he will be attending and make an introduction there. Forget about anyone in middle management, Smoot says.
A lot of the time these folks are too focused on getting Junior through college and intent on keeping their jobs. Instead, befriend people either really low on the totem pole, or executives who actually have decision-making power. I'm really intrigued with these specific pieces,'" he says. He also suggests asking someone at the big brand to attend an interesting meeting.
Smoot had success doing this by inviting one of Virgin America's employees to a TED event he was working on. Once you actually manage an in-person introduction, do not use it as an opportunity to suggest a partnership with your company. Authenticity is a key component of successful relationship building. The conversations you have should be centered around your genuine interest in the big brand's initiatives and goals.
You're not going to get anything out of it and they're going to tell you you're fake and there's an ulterior motive. If you truly can say that your goal for this conversation is to learn from them, oftentimes people love to teach," he says. Smoot knew Here on Biz and Virgin America could help each other but he still took the time to fully research the airline's needs and figure out how to fill them. They think 'Oh, everyone needs this. Once the big brand is actually considering working with you it can help to solidify the relationship by doing work for the company that furthers its goals.
Unless your offering is amazingly tight and getting tons of traction on its own, the likelihood of a big brand approaching you is pretty much nonexistent. That means the onus is on you to make the behemoth fall in love with you. You may be the brains behind your great idea but what if you're lacking the social skills to do all this relationship building?
Hire someone who can, Smoot suggests. Or better yet, convince persuasive and prominent people outside your organization to do it for you. When Smoot finally raised the idea of a partnership with a newfound buddy within Virgin America the person wasn't very enthusiastic so he backed off. Later, however, the company invited him to attend an inaugural flight from Los Angeles to San Jose, along with representatives from Twitter and other large tech companies.
They connect business travelers. Wouldn't it be cool if we could do this in the air? You may be running on a shoestring budget and worried that your company might not be alive in a month, but that's probably not the case with the big brand you want as a partner.
And while you may be tempted to push hard to get a deal done, Smoot says it's better to take a tactful temperature check with the personyou're closest to inside the company. I emailed them once and then nothing. So then I followed up again and said 'Hey, should I just take this as you guys are not interested? I'm just curious, not trying to be rude.
Let's set up a time, here's the day that works for us,'" he says. Top Stories. Top Videos. Getty Images. Another idea: find others who have successfully partnered with the big brand you're going after.
Smoot says he's a big fan of in-person meetings and reaching out on email to make it happen. Sponsored Business Content.